I build products that become their own best marketing
Biochemist and neurobiologist
R&D & neuromarketing expert
specializing in cosmetics, perfumes & dietary supplements
Ksenia Varakina-Mitrail
R&D Consulting
01
Neuromarketing
02
Education
& Speaking
& Speaking
03
What I Offer
«Everyone has ideas. I have the tools to make them work.»
Advisory & Consulting
● Formula and product claims audit
● Development of consumer and clinical testing protocols
● Active ingredients optimization
● Product line ideation and concept creation
● Development of consumer and clinical testing protocols
● Active ingredients optimization
● Product line ideation and concept creation
● Analysis of packaging, creatives, and product sensory qualities using Emotion AI and eyetracking
● Emotional Fit Index — evaluating how well content matches consumer perception
● Design optimization based on consumer emotional response and eyetracking
● Emotional Fit Index — evaluating how well content matches consumer perception
● Design optimization based on consumer emotional response and eyetracking
● Public lectures, corporate courses
● Training for marketing and R&D teams
● Conferences and speaking engagements
● Training for marketing and R&D teams
● Conferences and speaking engagements
Why Me
Ph.D. in Biochemistry, Pharmacology, and Neurobiology
Academic experience
Business education from Columbia Business School and Copenhagen Business School, LVMH training
Business & marketing training
Peer-reviewed scientific publications and patents
Academic background
products developed and marketed
200+
Author of the first neuromarketing study in the Russian beauty industry
Innovator
in biomedicine and STEM for national TV channels
Expert
Вареха Н.В. 1 , Стуклов Н.И. 1 , Гимадиев Р.Р. 1,2, Варакина-Митрай К.А. 2
1. ФГАОУ ВО «Российский университет дружбы народов имени Патриса Лумумбы», Москва, Россия; 2. ООО «ЛабХаб», Москва, Россия
Подробнее
1. ФГАОУ ВО «Российский университет дружбы народов имени Патриса Лумумбы», Москва, Россия; 2. ООО «ЛабХаб», Москва, Россия
Подробнее
Вареха Н.В., Стуклов Н.И., Гимадиев Р.Р., Варакина-Митрай К.А., Щеголев О.Б., Гуркина А.А.
ФГАОУ ВО РУДН им. Патриса Лумумбы, г. Москва, РФ ООО «ЛАБХАБ», г. Москва, Россия
Подробнее
ФГАОУ ВО РУДН им. Патриса Лумумбы, г. Москва, РФ ООО «ЛАБХАБ», г. Москва, Россия
Подробнее
Varakina-Mitrail K.A., Gimadiev R.R., Schegolev O.B., Kochetov A.G., Rusina D.S., & Dimitrov V.O. (2024).
Патогенез, 22(2), 44-47. https://doi.org/10.25557/2310-0435.2024.02.44-47
Подробнее
Патогенез, 22(2), 44-47. https://doi.org/10.25557/2310-0435.2024.02.44-47
Подробнее
The positive effect of goat milk in combination with lutein, macro- and micronutrients on infant brain development. Paediatrics. Eastern Europe. doi: 10.34883/PI.2020.8.4.010
How does the food in the first 1000 days affect infant and toddler brain development? Functional Food in Health and Disease, 10(10). doi:10.31989/ffhd.v10i10.738
Biotic nutritional components in baby formula: possible solution for infantile colic management. Functional Food in Health and Disease. doi: 10.31989/ffhd.v10i10.738
NO-Sensitive Guanylate Cyclase Isoforms NO-GC1 and NO-GC2 Contribute to Noise-Induced Inner Hair Cell Synaptopathy. Molecular Pharmacology, 92(4), 375-388. doi:10.1124/mol.117.108548
Loss of auditory sensitivity from inner hair cell synaptopathy can be centrally compensated in the young but not old brain. Neurobiology of Aging,44, 173-184. doi:10.1016/j.neurobiolaging.2016.05.001
Development and Function of the Voltage-Gated Sodium Current in Immature Mammalian Cochlear Inner Hair Cells. PLoS ONE,7(9). doi:10.1371/journal.pone.0045732
CGMP-Prkg1 signaling and Pde5 inhibition shelter cochlear hair cells and hearing function. Nat Med,18(2), 252-9. doi:10.1038/nm.2634
Noise-Induced Inner Hair Cell Ribbon Loss Disturbs Central Arc Mobilization: A Novel Molecular Paradigm for Understanding Tinnitus. Molecular Neurobiology, 47(1), 261-279. doi:10.1007/s12035-012-8372-8
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